Performance Marketing Specialist (f/m/d)

As a Performance Marketing Specialist (f/m/d), you play a key role in strengthening the growth journey at HMS Industrial Networks in the division Industrial Network Technologies. You help transform marketing into a measurable business contributor by combining data, digital channels, and automation into scalable performance programs.

Your focus is clear: generate demand, optimize marketing impact, and make results transparent. You take ownership of performance-driven marketing initiatives while working closely with a global, skilled team across Global Marketing, Commercial Platforms, and Sales. Together, you turn insights into action and continuously improve how we reach and engage our customers worldwide.

Your Key Responsibilities

• You develop and implement data-driven marketing approaches and actively support the team as a skills multiplier through training and sparring
• You define and establish measurability concepts for marketing activities, including KPIs, metrics, and models to quantify marketing value contribution across channels, marketing automation, and CRM
• You take strategic and operational responsibility for digital performance channels, including SEO/GEO, SEA, and paid social media, with ownership of lead and demand generation as well as media budgets
• You support the development and optimization of campaigns through data analysis (zero-, first-, and third-party data), translating insights into clear, actionable recommendations
• You act as a sparring partner for marketing colleagues, supporting them in interpreting performance data and applying insights in their daily work
• You help establish automated marketing performance reporting, collaborating with Commercial Platforms to connect source systems and roll out Power BI dashboards that create transparency in marketing performance

Your Qualifications

• Degree or comparable qualification in Marketing, Business Administration, Data Analytics, or a related field
• Proven experience in performance marketing, digital marketing, or marketing analytics, ideally in a B2B or technology-driven environment
• Strong understanding of KPIs, attribution, lead management, campaign evaluation and marketing value contribution across digital channels
• Hands-on experience with SEO/GEO, SEA, and Paid Social in a performance marketing context
• Hands-on mindset with the ability to work both operationally and strategically, with a structured, proactive and reliable working style with a strong drive for continuous improvement
• Experience with marketing automation, CRM systems, and reporting tools (e.g. Power BI)
• Comfortable working in a cross-functional, international setup
• Experience using data and AI-supported features to optimize digital marketing performance is a plus
• Professionally fluent in English (German is a plus)