Channel Partner Manager Iberia and LATAM - Building Automation

Apply by 31 Jan 2026
Igualada, Spain
As Channel Partner Manager Iberia and LATAM, you will be responsible for developing and managing relationships with the channel partners, resellers and distributors. This position will be key as a point of contact to these customers, ensuring they are aligned with the company’s goals and equipped to sell its products and services effectively. You’ll be in charge for strength HMS presence in IBERIA Market and penetrate LATAM market through agreements with new local distributors. You will have two main targets: WIN new Accounts (mainly in LATAM) and GROW existing Accounts (mainly in Iberia).

Essential Job Functions

 

Increase revenue in LATAM by establishing new local distributors and improving cooperation with existing ones.

 

Increase revenue in Iberia by expanding market share with existing distributors sales channels.

 

Tracking and reporting of KPI's and key targets in CRM and requested reports.

 

Work closely with other departments (sales, marketing and logistics) for smooth coordination and alignment.

 

Collaboration in the planning and conception of the indirect sales strategy and its implementation within the channel.

 

Create sales and marketing campaigns together with the Marketing department, distributors and system integrators and promote actively HMS products in the market.

 

Coordinate with Product Management department for country specific regulations involving products.

 

Participate at in-house exhibitions at our distributors and/or in target countries.

 

You regularly travel to meet clients face-to-face and build strong, trust-based relationships.

 Minimum Requirements

Self-starter, results-oriented and proactive person.

Completed commercial or technical training/degree.

Experience of minimum 3 years in a similar Channel Partner Management role, preferably in Home or Building Automation industry.

Hands-on mentality and ability to anticipate client needs into future proof solutions.

Foundational skills in navigating sales cycles with internal and external stakeholders, with a strong eagerness to develop expertise in managing more complex processes.

Languages: Spanish and Excellent level of English, both written and spoken. Brazilian is a plus.

Additional skills to be considered

Knowledge of building automation protocols (KNX, BACnet, Modbus…)

Knowledge of HVAC systems (Direct expansion, VRF, Air-to-Water…)

Travel

Expect minimum 50% travel within primarily in the sales area with the possibility of long trips (2/3 consecutive weeks) to LATAM countries.

Possible trips to other countries worldwide, included but not limited to other HMS offices.

Regular meetings in our HQ Spanish office in Igualada (Barcelona).